Marketing and Communications

The Columbia Union College Marketing and Communications Office manages all aspects of advertising, public relations, promotions, the news and information functions of the college's website, and coordinates publicity, graphics and publications, crisis management, and community relations for the college.

Contact Information
Columbia Union College
Marketing and Communications Office
305 Wilkinson Hall
7600 Flower Avenue
Takoma Park, MD 20912
301-891-4125

pr@cuc.edu for campus news and announcements

marcomm@cuc.edu for advertising and marketing matters

design@cuc.edu for graphics and publications

Staff
Executive Director, Marketing and Communications

Carla Conway, Associate Director--Graphics and Publications
301-891-4134

Tanisha Greenidge, Public Relations Specialist--News and Information
301-891-4503

Regarding on-campus communications:

This Week on Campus
Our weekly campus newssheet is published Wednesday mornings during the school year. In it you’ll find important information on campus and community events, mission trips, internships, academic deadlines, ministry and worship opportunities, concerts, athletic and club events, assemblies, lectures, scholarships, rooms/apartments to rent, job opportunities, and more.

The deadline for items to be included in This Week on Campus is noon on Mondays. Send them to pr@cuc.edu with TWOC in the subject line. Classified-type ads will run for two weeks unless they contain a deadline.

Broadcast e-mail
Most campus announcements will appear in This Week on Campus. However, urgent announcements, deadline reminders, and unexpected items that can’t wait for This Week on Campus will be included in the daily e-mail announcements. For notices to be included in the daily e-mail announcements please send them to pr@cuc.edu by 4 p.m. on the day before you want them sent. Announcements can be sent specifically to faculty, staff, or students, or a combination of those groups.

Audix/campus phone mail
Broadcast messages via campus phone mail go only to faculty and staff. They are used only in the most urgent of circumstances.

Campus Information Line—301-891-4567
This line us used for weather-related closings/delays and other emergencies. If you think the campus might be closed due to severe weather or other emergencies, call 301-891-4567 (ext. 4567 on campus) and listen carefully to the recording. Notices are recorded on this message line by 6:00 a.m. for morning closures or delayed start times, and by 4:00 p.m. regarding early closure or cancellation of evening classes and events. Notices are updated as conditions change.

Department profile
Columbia Union College’s marketing, advertising, public relations, publications, and graphics staff merged in 2006 to form the Marketing and Communications Office and moved to the Office of Advancement, Wilkinson Hall 305.

We serve the varied constituencies of Columbia Union College and provide strategies and tools that are designed, written, and otherwise produced to communicate our key messages to those groups.

Some of the key constituencies we serve include: prospective students, current students, employees, parents, alumni and other friends of the college, Takoma Park and surrounding communities, state and local government officials, members and officials of the Seventh-day Adventist Church, and the broader community.

The school’s executive director of marketing and communications, overseeing the strategic and creative elements of advertising, public relations, and promotion of CUC’s traditional undergraduate program and the School of Graduate and Professional Studies.

Carla Conway is the associate director and oversees CUC’s graphics and publications, giving creative direction to all ads, brochures, and direct mail. Conway has won several national awards over the last three years for her marketing pieces that represent the school.

Tanisha Greenidge, who earned her degree in Public Relations from CUC in 2004 is the school’s PR specialist. Greenidge oversees the college’s website content, writes and edits news stories and press releases, manages daily on-campus communications, and is involved in all public relations initiatives.

The office also employs student interns as news writers, researchers, and graphic designers who are a critical part of the office’s success.

Members of the extended team from other departments include William Jackson, enrollment director for the School of Graduate and Professional Studies (SGPS); Joy Essex, MBA program director; Lynda Hodges, executive director for the SGPS; Enga Almeida, associate director for enrollment services; and Randy Preston, an enrollment counselor who takes care of the Future Student section of the CUC website.